▲ Marketing strategies in companies

We are all consumers. Let us talk about some common marketing strategies being used by many companies. Knowing these marketing strategies will help us consume more reasonably.

TOP marketing strategies might be important for all companies. TOP is an abbreviation of Time, Occasion and Place. TOP marketing literally means producing and advertising products at the proper time, at the proper occasion and at the proper place. A few years ago, Dunkin Donuts advertised it on the bus every morning and spread coffee flavor every 15 seconds. This marketing strategy led its profit increased, especially in the morning coffee.

▲ Noise marketing to promote product or company

Noise marketing literally means letting people make some noise about products or companies. When Missha, which is a cosmetic brand, announced that it will compete with high-priced cosmetic brands, this announcement became controversial a lot among people. Although this marketing strategy sometimes makes people have a negative image of the company, noise marketing is effective in terms of promoting a company itself.

PPL marketing is an abbreviation of Product Placement, and it is also called indirect marketing. Companies expose their products by celebrities on movie or drama. There are some celebrities who are famous for PPL marketing. For instance, people say that on the day after the actress, Kim Nam-Joo, appeared on television, the clothes she wore are all sold out in stores. Therefore, the fashion brand always tries hard to provide wardrobe for her to use in PPL marketing.

▲ PPL marketing (Product in PLacement)

Niche marketing means targeting a niche market, which is a demand for a very specialized product or commodity. By releasing new products relating to some famous things, companies can remain to share without releasing completely new products. Infant formula can be a niche marketing in the milk industry, and dry-cleaning can be a niche marketing in the washing machine industry.

Viral marketing is a direct marketing technique in which a company persuades internet users to forward its publicity material. 'Viral' means a virus or contagious, so viral marketing literally means that spreading information about the products like a virus. HP printer once made a ball which is equipped with a camera at a street festival. While people play with these balls, festival scenes were broadcasted live online. These videos and pictures were spread in SNS by the public.

Many people might think that marketing is just a difficult study being used by experts. However, that is not the case. Knowing how companies promote their products can lead to more reasonable consumption.

December 23rd, 2018

by Seo Young Kim