These days, the number of households is increasing in Korea because many people in Korea are not married. And why are they not married? There are many reasons. For example, getting married costs a lot of money, Getting a job and living alone is comfortable.

So, many households often use delivery food app. It is very comfortable, fast, cheap, and delicious. 'Baedal's Minjok' is one of the delivery of food apps. This app is the most popular of delivery food apps because the consumer marketing strategy that targeted Millennials' tastes worked and because there are more households, too.

'Graceful brothers' of the Baedal's Minjok app created unusual advertising phrases, such as," What kind of people are we?, " and " Chicken doesn't get fat, but I get fat." This engaging marketing was effective.

Mr. Cho Jae Hee uses this app on Fridays. Also, Sung Yeol-hong, a professor at Hongik University's Graduate School of Advertising explained that Millennials are attracted to fun-loving puns.